Top 5 Social Apps Performance in Netherlands Q4 2024

In the fourth quarter of 2024, the landscape of social apps in the Netherlands saw dynamic movements across various metrics, with insights derived from Sensor Tower.

Facebook experienced a steady performance in revenue, peaking at around $13K in early October, before stabilizing between $10K and $12K for the remainder of the quarter. Downloads surged notably, reaching a high of 32K in late November, while active users saw a gradual increase from 4.7M to nearly 4.9M by the end of December.

TikTok - Videos, Shop & LIVE maintained a robust revenue stream, peaking at approximately $715K in early November. Downloads showed a consistent pattern, fluctuating around 34K to 39K weekly. Active users, however, experienced a slight decline from 3.3M to just above 3.4M by the end of the quarter.

Threads focused on downloads and active users, with downloads peaking at 55K in mid-November. Active user numbers rose steadily from 1.1M to over 1.5M, marking a significant engagement growth throughout the quarter.

Instagram saw revenue fluctuate, with a notable peak of $45K in mid-November. Downloads remained stable, ranging from 23K to 29K. Active users increased slightly, ending the quarter with about 3.7M users.

Bluesky witnessed a dramatic increase in downloads, particularly in mid-November, reaching up to 85K. Active users mirrored this trend, peaking at 146K in late November before settling around 117K by the end of the year.

These trends highlight the dynamic nature of social app engagement in the Netherlands, with Sensor Tower providing further insights into these developments.